The brief was specific about what the site should not do. It should not generate enquiries from clients who hadn't been referred. It should not lead with aesthetic language. It should not present the work as a portfolio of beautiful objects.

Sigrid works on one project at a time. Every new project comes from a referral — not as a preference, but as the only way in. That model only works if the work is good enough that the people who experience it tell someone else. The site exists at the end of that chain: the place a referred client is sent to confirm what they have already been told. It is not trying to persuade. It is trying to confirm.

None of it moves. For a reader arriving to confirm rather than to be persuaded, motion would be a sales technique — and the wrong one. The stillness is not a finish applied at the end. It is how the site is built: a decision made in the construction, not passed to someone else to carry out.