Web and branding for architecture practices, one at a time, one person, start to finish.

Voss. Throne. Erickson

Elara, Jones & Mark make up the three person architecture firm based in London. The brief was to design and develop a brand and landing page which acts as the showreel for their most recent work.

The goal was two fold, firstly confirm, secondly to generate right fit first enquiries. The first is easy, display beautiful pictures of their work with minimal details. The second requires strategy and show work that attracts more of their right fit clients, whilst quietly telling everyone else 'we are not what you need'.

Disclaimer; This is a self-initiated project to sharpen my craft across physical and digital assets. I used Claude to provide the copy and lummi.ai to generate the images.

Disciplines: Brand development / Brand strategy / Wordmark / Art direction / Print / Website design & Development

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Sigrid Satō

Sigrid Satō is a solo architect who works with two to three home owners at a time. The brief was to design and develop a brand and website, for one purpose, to reinforce and confirm the initial impression made by the person referring her work.

The website is a home to not only showcase her work, but her thinking, her approach and execution. It's a digital flag planted in the ground quietly but firmly stating who she is and who she works with.

The look book is project specific, it goes beyond the website case studies, detailing the steps taken, her decisions, challenges and important information for the client to consider in moving forward. The prospective client receives the look book after the first call, thus allowing Sigird to match the provided look book to the clients project.

Disclaimer; This is a self-initiated project to sharpen my craft across physical and digital assets. I used Claude to provide the copy and lummi.ai to generate the images.

Disciplines: Brand development / Brand strategy / Wordmark / Art direction / Print / Website design & Development

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Faulkner | Trent

Faulkner | Trent are subcontractors working exclusively with architecture practices and design agencies. The brief was to design and develop a brand and website to highlight their work as well as their approach to solving interior design challenges.

Disclaimer; This is a self-initiated project to sharpen my craft across physical and digital assets. I used Claude to provide the copy and lummi.ai to generate the images.

Disciplines: Brand development / Brand strategy / Wordmark / Art direction / Print / Website design & Development

View the live site

About Me

I am a web and branding specialist based in Suffolk Uk where I craft physical and digital assets for architectural practices. Every piece of work is approached from a position; every interaction (digital, physical, interpersonal) reinforces the conviction that the client is in the right place.

In order to do so every decision is filtered through a positional statement, this is who we are, we provide solutions such as this for people like that.

Every decision after this becomes hyper focused, is xyz going to help us move closer or further away from the stated position.

I am a End to end brand strategist (web, marketing, stationary) based in Suffolk Uk where I craft physical and digital assets for architectural practices. Every piece of work is approached from a position; every interaction (digital, physical, interpersonal) reinforces the conviction that the client is in the right place.

In order to do so every decision is filtered through a positional statement, this is who we are, we provide solutions such as this for people like that.

Every decision after this becomes hyper focused, is xyz going to help us move closer or further away from the stated position.

I have a strict AI policy, generative AI will not be used in writing, strategy, design or development. I use AI to research, create place holder copy and images.

Disciplines: Brand development / Brand strategy / Wordmark / Art direction / Print / Website design & Development

hello@mauro-nappolini.com

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