Aldine Voss operates in an unusual position: an interior design studio whose clients are architects, not homeowners. That relationship only works if the practice understands its role completely — present enough to do exceptional work, invisible enough that the architecture practice never has to explain the collaboration to their client.

The site was written for one reader: an architect arriving via referral to confirm what they had already been told. Every copy decision follows from that. The case studies address the commissioning practice, not the end client. The testimonials are attributed to the architects, not the homeowners. The positioning line states the relationship plainly from the first sentence — and does not soften it.