Sigrid Satō
A complete practice identity for a referral- only architect: the brand the site, and the documents sent between the first call and the contract.
Sigrid Satō runs two or three projects at a time. Never more. The site is not built for anyone searching. It is built for someone who has already been told to look — and who arrives already inclined to believe it.
The brief was specific about what the site should not do. It should not generate enquiries from clients who hadn't been referred. It should not lead with aesthetic language. It should not present the work as a portfolio of beautiful objects.
Disciplines: Brand development / Brand strategy / Wordmark / Art direction / Website design & Development
Threshold
A practice you can point at is easy to brand. You brand the person. But Threshold is eight people, and no single one of them is the practice. The challenge was to make eight read as one, without flattening them into a house style or hiding behind a logo that says nothing. What follows is how that is resolved.
A practice of one can be a brand. A practice of eight is a problem.
Threshold has three founders and five lead architects. Any of them might run a given project, which means the practice cannot sell a person. It has to sell the thing all eight have in common — and the whole site exists to find that thing and hold it up.
Disciplines: Brand development / Brand strategy / Wordmark / Art direction / Website design & Development
Aldine & Voss
A complete identity for a two-person interior studio whose clients are architects, not homeowners: the wordmark, the site and the documents that pass between the studio and the practices it works for. One fact governs all of it, and the rest of this page follows from it. What follows is the reasoning behind each decision, only architect: the brand the site, and the understanding of the practice that shaped it.
The right client already knows what they need. They are not searching — they are recognising. Aldine & Voss work with architecture practices who treat the interior as part of the architecture, not a separate decision made later by someone else.
Disciplines: Brand development / Brand strategy / Wordmark / Art direction / Website design & Development
