Brand, strategy, and the whole system it lives in — the website, the proposals, the stationery, the client documents — for architecture practices. And once it's live, the analytics to show whether it's doing its job — whether the right people arrive and reach the point of getting in touch — and where it needs adjusting.

My focus on architecture is new; the craft isn't. Six years of it was development. In most brand projects, strategy, design and build are three different people — the strategist briefs the designer, the designer hands the design to the developer, the developer sends it back for review, and something is lost on every pass. I do all three, end to end, so nothing gets translated or approximated between the idea and what ships.

The architecture practices on this site are self-initiated — I built them to work through exactly how brand, strategy, and a considered build come together for a practice like yours. They're demonstrations, not client commissions. The development is the deepest part of my background; the brand and strategy thinking is what these projects have been for. Both are mine.

This is not a studio. There is no account manager, no handoff between strategy and design, no creative director who disappears once the deck is signed off. One engagement, one person, from brief to launch and beyond. I work with one practice at a time.

Before any project begins, we establish whether the problem I solve is the problem you have. If it is, the rest is straightforward. If it isn't, I'll tell you that too.

If the work here reflects where you are, the next step is a conversation.